Match.com Goes Mobile
Thursday, September 13th, 2007Online dating has now reached new dimensions. Match.com is launching a new application for cell phones called MatchMobile. Subscribers will receive a text message notifying them when they have an e-mail from another subscriber. For a fee of approximately $5.00 US/month they will have the ability to receive and answer e-mails from other MatchMobile subscribers in addition to using their cell phones to search for dates.
MatchMobile is being launched first in Canada, the United States, and the UK. There are plans to expand the service to 9 additional countries by the end of the year. If statistics hold true, this service should be a cash cow. M:Metrics reports that in the United States during the month of May 3.6 million cell phone subscribers used a mobile dating service. It gives being connected a whole new meaning, doesn’t it? Is the ability to access your online dating service on you cell phone of interest to you? Would you register and pay a premium for the service?









