On Saturday, March 29, between 8:00 PM and 9:00 PM people around the world will turn off their lights. This is a WWF event – World Wildlife Fund – not to be confused with the WWE – World Wrestling Entertainment. Earth Hour is a symbolic statement about taking action against climate change and raising awareness about how making small changes can make a huge difference.

The campaign was launched last year in Sydney, Australia where 1,950 businesses and government departments, and 60,000 households participated. During the 1 hour period when the lights went out the demand for electricity fell 10.2 %, which was double the original target. For Earth Hour, each city is responsible for setting its own goals for reduced electricity demand. Toronto’s goal is to reduce the demand for electricity by 5 %, which is substantial and would require mass participation by residents and businesses.

What began as a single event in Sydney, Australia has now spread to 17 cities in 7 countries across 6 continents. And the movement is still growing. The mission of Earth Hour is to show governments and industries that small changes can be made with dramatically positive results. One person at a time and one business at a time can make a difference. Downtown towers could reduce their level of lighting as could all outdoor signage. Toronto’s goal is to get as many individuals and businesses as possible to participate, joining with other cities around the world to show that we care about climate change and that we are prepared to do something about it. Will you or your company be participating? If so, what will you be doing?

For more information or to sign up follow the link below.
http://www.wwf.ca/EarthHour/