There was a great deal of concern as to what would happen to the Hummingbird Centre after the new opera centre opened and took with it the COC and the National Ballet. I’m delighted to tell you that our Hummingbird Centre will not be left to languish. It now has a new name and a new title sponsor. I know that there are still those among us who continue to refer to the Hummingbird Centre as the O’Keefe Centre. Well, now it is officially the Sony Centre for the Performing Arts. Sony bought a 20-year title sponsorship for 10 million dollars.

 

In June 2008 the Sony Centre for the Performing Arts will undergo a massive interior renovation. Sony promises that the centre will be outfitted with the most technically advanced Sony audio and video products. When the transformation is complete the Sony Centre for the Performing Arts will emerge as a state-of-the-art multimedia theatre and concert venue. This is great news for the centre, great news for the entertainment community, great news for the city, and great news for the public. Bravo Sony for investing in Toronto.