Roots, ever the trendsetter, can now boast that it has Toronto’s first interactive window display at their 100 Bloor St. West location. iGotcha Media was the creator of this innovation in digital signage. This is a collaborative effort with Real World Communications managing the installation and maintenance of the Roots application.

In order to create this interactive window display, a 60-inch image is projected onto an interactive touch foil that is attached to the inside of the window. It is the foil that allows you to interface with the screen by touching the outside of the window. Touching the window gives you access to a menu of interactive options. When the interactive window display is not engaged, promotional videos are shown.

Interactivity is the key to engaging customers these days. Giving customers the ability to browse the merchandise and to make purchases from the store window 24/7 has the potential to capture the imagination of shoppers and to capture the impulse shopper. I’ll be interested to see the revenue generation figures of the interactive window display. Have you tried it yet? If so, did you buy anything?