The Steelback Brewery of Tiverton, Ontario was not exactly a household name until today. They have now been officially named the new title sponsor for the Toronto Grand Prix which will now be called The Steelback Grand Prix of Toronto. The race is revving up to go from July 6-8 in Toronto. This is a huge drawing card for the city with over 130,000 fan expected to attend the spectacle. This sponsorship represents an enormous financial commitment for the brewery. They’ve made it clear that they are planning to be in it for the long haul.

The Steelback Brewery brews 11 brands of premium beers – Steelhead Draught, Copperhead Pilsener, Bruce County Wild, Steelback Thunder, Steelback Silver,  Steelback Red, Tiverton Bear Honey Brown, Tiverton Bear Dark Lager, Chain, Link Light, and Tango. They currently distribute their beers in Ontario, Alberta, Manitoba, Nova Scotia, and New Brunswick. Distribution in Quebec should begin in the near future. The Steelback Brewery is the first in Canada to use unbreakable bottles and large format cans with body-sleeve labels. To learn more about the Steelback Brewery follow the link below.

http://www.steelbackbrewery.com/

For full details on the Toronto Grand Prix follow the link to the official site.

http://www.grandprixtoronto.com/

Are you a Grand Prix fan? Do you think that the Steelback Brewery is a good fit for the race? Or you just relieved that a sponsor stepped up to the plate?